Books have the incredible power of transporting us to different decades, cities, and even worlds. Once their power only limited by light for you to read the pages and a comfy spot to park yourself for hours. Now you don’t even have to be sitting relatively still to be whisked away to a prairie, you just pop some headphones in and enjoy the 40 minute ride into the city.

What if we gave books even more power? By tapping into the hepatics responses on a smartwatch we could bring books from something you imagine, to something thing you feel. The buzzing of cicadas or the chills from a breeze artificially created and tied to your audio book. Through OOH and social we want to invite intrigue and play with the expectation of what reading can feel like.